Milano Loves
Shopping 2019
"Milan is a true metropolis: strong and fearless but welcoming, too. Little by little, I came to realize that I could become someone here"
Giorgio Armani
With over 3.2 million inhabitants, the metropolitan city of Milan is the second largest one in Italy in terms of population. The city has changed and improved dramatically in the last 5 years, turning into a cosmopolitan area -yet on a human scale- with a special twist on culture, fashion and food.
Today, Milan is the main financial, commercial and industrial hub in the country, continuously attracting investments, new business and startups. This is the heart of everything new and exciting happening in Italy. This report analyses a sample of the key Milanese high streets: the true heart of shopping, business, tourism and Italian lifestyle.